Intergenerational Intelligence Guide. Research-Based Creative. Connector of the Seen and Unseen.
Amy Ricalde Rookstool is a multidisciplinary curator of memory, meaning, and human legacy. She bridges ancestral history, global brand strategy, and emotional insight to help individuals, organizations, and communities remember who they are—and align with the stories that define them.
With a background that spans high-level corporate communications, global brand development, relational database systems, and creative storytelling, Amy brings a rare blend of clarity, compassion, and creative intelligence to every project she leads. She is widely recognized for her ability to dissolve silos—across generations, disciplines, and cultures—to reveal the deeper patterns that shape identity, belonging, and transformation.
Amy specializes in two complementary disciplines:
- Lineage Architecture—the structural mapping of ancestry, identity, and memory across time, place, and generations; and
- Research-Based Legacy Narratives—grounded stories rooted in archival discovery, cultural context, and emotional resonance.
Together, this forms a holistic approach that helps individuals, families, and organizations not just trace their roots but also understand, integrate, and carry them forward with clarity and purpose.
From Strategic Messaging to Generational Meaning
Amy's early career in the corporate world was centered on strategic alignment—developing unified messaging across international markets, business units, and cultural contexts. She became known for her ability to uncover shared truths, reveal compatible narratives, and build frameworks that allowed people and organizations to see themselves more clearly.
Today, she applies those same systems-thinking skills to the human side of the story: helping individuals and families map their lineage, uncover emotional and cultural inheritance, and reclaim their narrative power across generations.
Her work combines deep research with intuitive insight, data with emotional resonance, and ancestral knowledge with modern identity.
A Personal Journey that Sparked a Global Movement
Amy's journey into family history began with a memory of her grandfather telling her, "Our family is in the history books." That simple phrase led to a decades-long search to reconnect thousands of people across continents.
Through her efforts, Amy uncovered her family's deep roots in Yucatán, their Basque maritime ancestry, and links to world-renowned figures like mathematician and astronomer Graciano Ricalde Gamboa. She created a private global community of Ricalde descendants—now with nearly 2,000 members—and organized a landmark reunion in Mérida that brought together relatives from around the world.
As a contributor to the world's largest online family tree, Amy has personally attached over 354,267 sources, created 50,000+ person profiles, and meticulously preserved 18,000 memories through FamilySearch as her contribution to the collective knowledge of humanity, not as statistics, but as living echoes of stories waiting to be heard and remembered.
What Amy Offers
- Individuals & Families seeking to uncover lost ancestry, resolve generational silence, or deepen their understanding of identity
- Organizations & Cultural Institutions needing to reframe legacy, origin stories, or multi-generational narratives
- Creative & Mission-Driven Leaders who want to align their message with the full truth of where they come from
- Communities & Diaspora Networks interested in reconnection, reunion, and restoration through storytelling
Her offerings include:
- Lineage research and family tree construction
- Narrative consulting and legacy storytelling
- Custom archive curation and digital memory preservation
- Intergenerational healing frameworks and workshops
- Public history projects, exhibits, and creative collaborations
- Speaking, podcast hosting, and live event design
“We inherit more than our names. We inherit silences, songs, traumas, talents, migrations, and dreams. We inherit unfinished stories. I help people listen for what still wants to be known—and bring it forward.”
Projects in Motion
What if your story doesn't start with you?
Amy Rookstool's mission is to help people see themselves inside a much bigger story—one that heals, honors, and carries us forward. She provides research-based narratives illuminating the connections of the seen and unseen in creative and often unexpected ways. Her ongoing work helps individuals, families, and corporate clients. At the same time, broader audiences can experience her work through her blog, podcast, creative storytelling initiatives, and global research contributions. As your Lineage Architect and Intergenerational Intelligence Guide, she reveals more of the structure and soul of ancestry—connecting names, stories, and forgotten places into a meaningful, living legacy. "We inherit more than a name."
“The faster our world changes, the more we need our ancestors' and elders' experience and wisdom."
ASSOCIATIONS & PARTNERSHIPS
